Purposeful Buying: Westcliff University’s Innovative Approach to Education and Social Responsibility

In a world where education often falls short in bridging the gap between theory and practice, Westcliff University stands out with its Strategic Management of Applied Research and Technology (SMART) program. This unique initiative equips MBA students with essential skills and at the heart of the SMART program lies a commitment to providing students with real-world experiences that transcend traditional classroom learning. Through partnerships with industry leaders, students gain invaluable insights into complex organizational challenges while honing their communication and problem-solving skills. This hands-on approach not only enhances employability but also empowers students to make a tangible impact in various industries.

One of the standout projects emerging from the SMART program is PurposefulBuying.org —an e-commerce platform created entirely by SMART capstone students. This initiative not only serves as a practical application of classroom knowledge but also embodies one of Westcliff University’s core values of social responsibility. Purposeful Buying offers artisan Nepal-inspired products, with all proceeds benefiting the nonprofit organization, Pahar Trust who have been working for more than 30 years to help improve living standards and bring education to remote communities in Nepal. By channeling the power of Purposeful Buying, students not only gain entrepreneurial experience but also contribute to positive social change by supporting education initiatives in remote communities in Nepal.

Dr. Raef Assaf, Westcliff University associate professor and SMART program manager, emphasizes the significance of this project in providing students with a practical platform to apply business concepts and theories learned in class. From product sourcing to customer service, students are immersed in the entire process of running a business, preparing them for the demands of the modern marketplace.

Moreover, Purposeful Buying serves as a living lab for students, with ongoing cohorts continuously refining and expanding the platform. Dr. Barry Sandrew, director of entrepreneurship education at Westcliff, describes it as a dynamic project that will flourish through future students, showcasing the program’s commitment to experiential learning and innovation.

The recent cohort of students worked tirelessly to iron out the website’s kinks, officially launching the online store, leveraging their diverse skill sets and experience including project management, marketing, and entrepreneurial knowledge to propel the project forward. From market research to pricing strategies, tax approvals, domestic and international shipping logistics, they laid the groundwork for future success while learning the importance of teamwork and effective communication.

As Purposeful Buying continues to evolve, it exemplifies Westcliff University’s entrepreneurial approach to education. By empowering students to become changemakers in their communities and beyond, the SMART program embodies the University’s vision of fostering purpose-driven leaders who drive positive change in the world.

In essence, Purposeful Buying is not just a project—it’s a testament to the transformative power of education and social responsibility. Through initiatives like this, Westcliff University is redefining the boundaries of traditional learning and shaping a future where purpose-driven businesses lead the way to a better world.

Check out PurposefulBuying.org an excellent place to shop and give back.